Oxygen

Oxygen Property Management: Technical SEO

Client Overview

Oxygen is one of Wellington and Hawkes Bay's premier property management and body corporate management companies. While they have very high visibility across both regions, services are first-class; their organic search visibility could be better and convert better on the current website visitors.

The Challenge

The primary challenge to Oxygen was their low level of organic traffic visitors and the sum of enquiries for all channels.

Our Approach

A complete SEO website audit has identified core technical SEO issues across crawlability & indexability, landing page redirects, metadata, and schema markup. To resolve these, we provided actionable tasks for our developers to implement within the CMS's backend. In just three months, all technical elements have been addressed, laying a solid foundation for the next phase of our SEO strategy.

The Outcome

Looking at Q1 2023 vs Q2 2023, our SEO efforts achieved:

  • Keyword Performance: 41% increase in total keyword rankings and, 221% increase in page 1 keyword rankings.
  • Engagement Rate: 26% increase across all users
  • Non-brand Clicks: 134% increase
  • Impressions: 50% increase
  • Tracked Conversions: 218% increase across all tracked conversions