Softwash Australia is a leader in the commercial cleaning industry, specialising in softwashing—a method known for its cost-effectiveness and efficiency. To capture market share and achieve a substantial return on investment (ROI), Softwash Australia partnered with Verum to leverage paid search advertising. This collaboration marked the beginning of their strategic advertising journey aimed at amplifying their online presence and influence.
The results have been nothing short of remarkable.
The Shopping Campaign alone achieved an exceptional ROI of 882% within just four months, peaking at an impressive 1,082% ROI.
Across the entire account, an ROI of 642% was achieved in the same period.
These figures underscore the significant value our strategic approach brought to every dollar invested.
Cost-effectiveness is fundamental when working with Verum, and our campaign excelled in this area.
Since partnering with Verum, the cost per conversion has decreased by 32% across the entire account and by 50% for the Shopping campaign. This reduction ensured that Softwash Australia achieved solid results without overspending, maximizing the impact of their investment.
We effectively balanced cost with performance, achieving an average cost per click (CPC) of just $0.47. This low CPC demonstrates our ability to drive clicks while carefully managing the budget to optimise returns.
The journey with Softwash Australia has been characterised by thoughtful strategy, impactful engagement, and impressive returns. Our collaborative efforts led to a campaign that not only met but exceeded expectations.
