The Brief
About Tommy’s Real Estate
Tommy’s is Wellington’s top performing real estate agency. Their team is made up of some of the best award-winning real estate agents with unsurpassed local sales expertise. But more than that, they are passionate about making a difference in their community.
Tommy’s is a forward thinking market leader constantly pushing the boundaries. Their existing website provided by Property Suite didn’t provide them with the level of control their marketing department required.
They wanted to move to a platform that was not only scalable but flexible with their marketing needs. Something that didn’t limit functionality but was simple and easy to use for their in-house marketing team.
Our Solution
We opted to build them a custom designed website with multiple integrations on WordPress. WordPress is the world’s most popular content management system and arguably the most user-friendly. In the hands of the right developer, it can be extremely customisable and scalable and there are many ways to deal with it’s potential limitations. This provides the perfect balance between usability and functionality.
PropertySuite Integration with WordPress
We built a custom integration between PropertySuite and WordPress to pull all of their property data including images, files and agents into an easy-to manage CMS. Our system pulls properties every 20 minutes, ensuring that their website is up to date with their latest properties.
Diakrit Integration with WordPress
Tommy’s introduced Diakrits suite of tools to their organisation. This obviously involved displaying Diakrits interactive tools on properties within their website and trademe. We built a custom integration between WordPress and Diakrit to correctly allocate Diakrits interactive tools with the corresponding property.
Trademe Integration with WordPress
Now that we have properties with not only their base data but also data coming in from Diakrit, we had to integrate with Trademe’s API and send properties with corresponding Diakrit data and work alongside with PropertySuites API.
Custom Search Filters
Tommy’s wanted to build user-friendly search filters that makes looking for your next property a breeze. We built custom search filters with the options and layout requested. This makes it super simple for prospective buyers to find the properties they want – leading to more sold properties.
Webhits
Marketing with Data is going into a horse race blind. We built a custom integration between WordPress and PropertySuite along with custom triggers to accurately track everything that happens within a property. We then send this data through to PropertySuite for accurate Vendor reporting. Vendor’s receive accurate reports and can transparently see in-depth data on how their property is being marketed.
Property Files
When you’re in the business of being a market leader and selling properties in a competitive market. Setting yourself apart becomes a core part of your strategy. We’ve setup integrations that allows Tommy’s to display property files for each of their vendor properties. This allows them to not only provide more information on stock that is for sale but also gather information and interest on potential buyers, helping them get the highest possible price the market is willing to pay.
Neighbourhood Hubs
Providing potential buyers information about the area they are about to buy a property in is a core part of the Tommy’s offering. They live and breath Wellington and its surrounding regions. We’ve created a neighbourhood hub full of interesting information about each neighbourhood including school and lifestyle information.
