Creating user-centric, Mobile Responsive websites

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We build websites that are not only user-friendly and intuitive, but are also fully responsive across mobile devices. Our web designers craft digital experiences that prioritise the needs and preferences of your audience, ensuring every visitor enjoys a smooth and engaging journey on your site.

A mobile friendly (or mobile responsive) website adjusts its content to fit the device it's viewed on. While websites are typically designed for desktop displays, a responsive design guarantees it looks and functions well on any device. This is a prerequisite for all websites. 

Responsive web design tailors a website to the user's device, ensuring a seamless experience regardless of how they connect to the internet.

  • Internet connection speed
  • Display dimensions
  • Interaction mode (e.g., touch or trackpad)
  • Image clarity
  • Before the rise of responsive design, businesses often maintained separate sites for different devices, redirecting users based on their device type.

It's essential to have a website that works well on mobile devices. In many places, more people use smartphones than computers to go online. If your website isn't set up for mobile, it's time to change that. Using Search Console's Mobile-Friendly test is a fast and simple method to see if a page on your site is good for mobile use.

A mobile-optimised website ensures that visitors have a visually pleasing and smooth interaction with your brand. The site is easy to navigate, content sharing feels effortless, and pages load swiftly. Most importantly, the text is legible and perfectly suited for smaller screens.

Mobile optimisation is also crucial for SEO. Google has adopted a mobile-first indexing policy, which means that crawlers look at your site as if it's on a mobile device and uses that view for ranking.

56.86%
of web visits are mobile users
billion
active mobile users worldwide
3.25 hours
spent on mobile, on average
Source: Google

How can I make my site mobile-friendly?

What to expect.

Transforming your website to be mobile-friendly isn't as simple as flipping a switch. If your site isn't already optimised for mobile use, it'll demand some developmental work. If your existing website is well-structured, coded efficiently, and operates on a database-driven content management system (CMS), the transition might involve merely updating your current page templates. However, in more complex scenarios, a more extensive rebuild might be necessary.

Regardless, you can either retain your current design and content or merge a design revamp with the mobile optimisation, offering a comprehensive enhancement to your online presence.

Choosing the right approach.

There are two prevalent methods for mobile web development: creating a distinct mobile site tailored for handheld devices or adapting your primary site with a "responsive design" that adjusts to any screen dimension. While there are specific situations where a dedicated mobile site is beneficial, responsive design is increasingly the go-to choice.

Crafting a single website that seamlessly fits all devices, from desktops to tablets and smartphones, might require more initial effort. However, the long-term convenience of managing just one site instead of two is a clear advantage.

Mobile Responsive questions?
How can I test if my website is mobile friendly?

You can test if your website meets Google’s mobile usability criteria by doing a mobile-friendly test. Just enter the full web page address you want to check. It usually finishes in less than a minute. You'll see a picture of how Google views the page on a mobile device and any issues it spots related to mobile use.

Do mobile-friendly websites drive more conversions?

In today's tech-driven world, more than half of daily web searches come from mobile devices like smartphones and tablets. Making your website mobile-friendly is crucial. One of the best ways to market effectively is by find and understand, especially in terms of rankings on Google and other search engines.

Draw in new customers and build trust with a beautifully designed website that works flawlessly on all devices and browsers. A responsive, mobile-friendly site can motivate users to engage with features, like signing up for your newsletter. Search engines favour user-friendly sites, so a site that's not mobile-optimised will likely appear lower in search results.

How many people use mobile to browse the Internet?

Over the years, there's been a significant rise in web traffic from mobile phones. In May 2023, mobile phones accounted for 51.52% of all web visits, with the 2023 average being 56.86%. To put this in perspective, back in 2012, the number was just 10.88%. There were almost 5 billion active mobile internet users worldwide in 2022.