Over 95% of all internet searches begin with a simple Google search. With Google Ads, both small and large companies have the potential for widespread reach. Adwords, done correctly can be a lucrative and efficient medium to generate revenue for your business. The risk of doing Adwords yourself or using a provider with little to no experience can also be a not so great way to burn through your marketing budget. Our approach is to start with a small budget and test and measure over several months. Use the data that we have gathered, test and optimise the campaign until we reach a point where we can accurately measure the revenue we can generate for every dollar that we spend.