Pay-Per-Click (PPC) is an effective advertising model that places you brand, product or service at the top of Google. When managed correctly, the cost of a click becomes inconsequential, given the value derived from it. To illustrate, a $3 expenditure for a click that results in a $300 transaction signifies a substantial return on investment.
The versatility of PPC ads is evident in their varied formats, encompassing text, visuals, videos, or a blend of these elements. These ads can manifest on search engines, diverse websites, social media channels, and beyond.
Entrust your PPC campaigns to our adept team, proficient in all facets essential for a triumphant PPC initiative. Every member of our PPC management team holds certifications from both Google and Bing, ensuring your campaigns align with contemporary industry benchmarks.
Prior to launching any campaign, we conduct thorough research to identify the most suitable channels tailored to your business objectives. We evaluate your digital competitors and provide budgetary guidance to ensure you remain competitive in your domain. These attributes position us at the forefront of PPC management.
Our team is proficient in Google Ads management, a potent marketing tool formerly known as Google AdWords. With years of collective experience, we assist clients in establishing clear KPIs and crafting targeted ads to secure a robust ROI. We prioritise understanding your unique objectives, followed by comprehensive research and planning, to offer the most effective PPC strategies, ensuring an increase in leads and sales while optimising costs.
In the competitive online marketplace, the capacity for e-commerce companies to prominently display their products to customers is indispensable. Google Shopping Management facilitates this by positioning your offerings at the forefront, becoming a pivotal tool as customers research, compare, and make purchases online. Moreover, it enhances the user experience by streamlining the buying process, potentially increasing conversion rates. By leveraging this tool, businesses can effectively tailor their PPC strategies, optimising visibility and fostering a more direct connection with their customer base.
Remarketing, or retargeting, is a digital marketing strategy where ads are presented to users who have previously visited a website or engaged with a brand, indicating an initial interest. Remarketing is designed to re-engage those users with your business. Leveraging the expertise from successful pay-per-click (PPC) campaigns, we aim to deliver strong results for our clients by driving high quality leads, growing brand awareness and maximising ROAS.
Consider digital display advertising as the modern version of billboards, but situated across the digital landscape. By comprehending the online spaces your audience prefers and showcasing enticing and motivational offers, you can not only attract new customers but also escalate website traffic and enhance conversion rates. Furthermore, this strategy allows you to showcase engaging creatives, fostering loyal customer relationships and facilitating brand growth.
Return On Advertising Spend (ROAS) is a metric used to measure the success of a digital ad campaign. ROAS is key to measuring how well ad campaigns are doing and their impact on a businesses profits.
When paired with the lifetime value of a customer, ROAS insights help shape future spending, strategy, and the broader marketing plan. By closely watching ROAS, online stores can smartly decide where to put their ad money and how to optimise it.
Starting 1 November 2018, if you're in New Zealand, Google Ads will add a 15% GST on top of click charges. Also, from this date, Google Ads in New Zealand will be managed by a new branch, Google New Zealand Limited.
With Google Ads, you can choose either an average daily budget or a shared budget for a campaign. If you opt for an average daily budget, you just set the amount you'd like to spend daily on that campaign.
Google ads (PPC) are highly effective for achieving various marketing and business objectives. They can boost sales, increase traffic, and promote brand awareness, especially with well-crafted and optimised ads.
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