Social Media Marketing

To build an effective social media strategy, you need to assess your current market situation properly, find out what your competitors are doing, and analyse your customers and learn about what they want to hear and see from you. You also require the right tools, software, and the right people. This is where a social media agency can help you; instead of hiring and training your employees, you can hire a team of social media professionals with a bunch of experience across different types of social media platforms and the best social media marketing tools. Why do the hard work when you can hire a social media agency to take care of your social media needs? Plus this gives more time to work on other areas of your company. Verum are social media management specialists that provide social media services at different prices, so you can pick and choose whichever social media package meets and fits your budget and business needs.

A social media agency like Verum can create and implement social media strategies across various social platforms. We will identify your needs and advise you of the best strategies for your business. We will then develop customer/buyer personas and demographics and prepare a plan that will increase customer engagement and loyalty, build your brand, and construct a strong customer base to facilitate sales. Our digital agency will create and run social media ads on Facebook, Instagram, and YouTube, depending on who you are looking to target. We provide more than just engaging ads – we offer various packages for ongoing social media strategies that will keep your company running successfully and sustainability. To top it all off, you can be at peace, knowing that our team of social media experts will carefully look after your ad campaigns and will strive to deliver you the very best results.

The key performance indicators we analyse are followers, engagement, and website traffic, and conversions. These metrics affect sales in the long-term. These metrics should increase on a month-to-month basis, and we will monitor these metrics and ensure they are working for you.

On Facebook, the growth will depend on advertising and how effective we make the Facebook’s social campaigns. On Instagram, our clients usually see an organic boost in the number of followers of 100-300 monthly.

Verum’s social media marketing and advertising services are centred around increasing follower numbers and engagement levels on your social media channels. Your organic website traffic is likely to increase as you gain new social media followers. The number of website traffic you attain also depends on how effective we make your campaign and advertising budget. The bigger the budget, the more capable we are of generating results for you.

The number of conversions varies; we will track and monitor the number of conversions made from our ads. This will enable us to utilise the performance data of our ad campaigns to make improvements continuously. Due to these efforts, we believe your conversion rate will rise over time.

However, please note there are external factors that impact conversions that we cannot control. This includes the price, product and service quality, website destination, and the market/industry you are competing in.

Our clients tend to notice an increase in followers, social media engagement, and conversions within the first month. Each month the results should continue to increase.

To see a noticeable effect on conversions, we recommend our clients to try out our service for at least 6-12 months. This is mainly since we want the main focus of our social media marketing and advertising services to develop your brand’s followers, engagement, and word-of-mouth.

If driving conversions in the short-term are your goal, you should consider using our paid social media advertising services.

The amount of money you need to spend on social media advertising is dependent on several factors. There are various types of ad campaigns you can run and choose from. Campaigns can either focus on pay-per-click models similar to Google Ads, while other campaigns can focus on impressions.

We recommend to our clients to consider the average lifetime value of a customer for their business. Then identify the maximum amount you are willing to spend to gain one customer. With the help of an experienced social media ad specialist, we believe we can help you gain more customers at a profitable rate over time.

Our initial contracts are for a 3-month period. Once the initial contract term is complete, we will service your account every month. You have the ability to cancel your contract with us at any time provided you hand-in a digital notice or a 30-day written notice. Once the 30 days have passed, we will cancel all of our services and give you back any company information and content.

There will be a one-time setup fee. This fee is primarily for the time to set up your campaign for service. Your business will be set up on any necessary social media platforms, Verum analytics software, search engine systems, and other administrative accounts. We will also set you up on any required advertising accounts.

If you are prepared to take your business to new heights, get in touch with us, and we will help you pick the best plan for your business needs and create a proposal for you. We will email you a contract and get your social media campaign started asap, once you have given us your approval.

A social media specialist trained in social media marketing and social media advertising will be assigned to your account. The social media specialist will be your main point of contact. Additionally, all deliverables such as content, social media and ad copy, graphics, imagery will go through an internal review process to ensure you receive high-quality work every time.

We will learn about your business by meeting with you either face-to-face or via video call, where we will ask you a bunch of questions about your business. We will also use this opportunity to ask you any additional questions we may have regarding your business. After our meeting, we will then undertake more research and start developing a social media marketing and advertising strategy tailored to your business needs.

In our meeting, we will take the time to learn more about your content and ad preferences. The social media marketing and advertising strategy that we create will set out the content and advertising approach that we will utilise for your company. Once you have given us the approval to use the content and advertising approach for your business, we will start creating social media posts in a content calendar and developing social media ads in an ad calendar. Before your social media posts and ads are published, you will have the opportunity to approve them before-hand.

No, you do not need to provide us with content; however, if you have content that you would like us to use, we are happy to use it.

Your social media specialist can create exclusive content and advertisements that aligns with your brand. We have access to advanced design software, stock photography, relevant news sources. We can leverage these resources to create content and advertisements to boost engagement amongst your audience.

We will use both organic and paid tactics to grow your follower base. We will not need an advertising budget to implement multiple organic techniques. However, we will need an advertising budget when using paid advertising methods.

Our social media specialist will monitor your social media pages for any comments, messages, and reviews that you may receive. We will accordingly and promptly answer and reply to any questions and comments if we know the answer to them. However, if we do not have the answer, we will forward the question or comment to you and notify you via email.

Yes, your social media specialist will monitor your social media ads on a daily basis. If your ads are not performing satisfactory, we will pause them and make amendments to your campaign.

Additionally, as time progresses, your social media specialist will optimise your social media campaign. In most situations, we will use A/B split testing in your ad campaign. This where we will test a range of ad variations and the audience for the ads. We are likely to improve ad performance by testing multiple combinations of ads.